Playce has a team that can help to produce your advertising video, also offering tailor-made solutions for smaller budgets.

There are already more than 120 television channels that have joined to this platform, as an example; A Bola TV, AMC, AXN, Benfica TV Biggs, Canal 11, Canal Q, Cartoon Network, Cinemundo, Discovery, Eurosport, Fuel TV, Globo, História, Hollywood, MTV, Nickelodeon, Odisseia, Panda, Porto Canal, Record TV, RTP, SIC, Sport TV, Sporting TV e TVCines.

Currently Playce already has about 40 million recordings per month available for advertising insertion.

More than 70% of households with pay-TV use recordings, meaning that this new platform covers more than 2.6 million households, approximately 6.4 million individuals.

For advertisers and media agencies, this product combines the advantages of large television exposure (big screen and ensuring a content curation) and the advantages of digital media (the ability to address campaigns to targeted audiences.)

For the first time is possible to reach consumers who watch television through recordings guaranteeing a campaign with high impact among the target audience, since the advertising video is shown immediately after the consumer selects the content he wants to watch, in an exclusive interval and with the guarantee that will be seen until the end.

Playce is a new TV advertising format that allows you to advertise on television using advanced segmentation variables available in digital formats.

Advertisers will be able to select a set of segmentation variables available in the Playce commercial catalog (type of audience, location, type of content and time) thus allowing, for the first time on television, to target campaigns to their target audience and to the most strategic geographic areas for your business and show your ads associated with the TV shows that most identify with your brand values ​​or only in the most relevant periods of the day for your goals.

The ads will be presented in full screen format, before a recording selected by the consumer starts and will have a maximum duration of 30 seconds, not being possible to the user to skip the advertisements.

At Playce you can select different geographic levels: regions of Portugal, districts, municipalities and even parishes, being the advertiser able to choose which level and which options are best suited to its business. In this way you will be able to make the most efficient use of the investment made.

With playce, it is now possible to address specific television audiences:

• Through different types of available audiences, such as “Sporties” (Households with sport interests) ”.
• Through the selection of the most strategic geographic areas, being able to choose between regions, districts, municipalities and even parishes.
• Possibility to associate your ad with the category of TV programs that most closely identifies with your brand (such as “News”).
• Or even choosing the day part when you want to show your video ad.

Yes, Playce gives the possibility to select the desired viewing frequency per user and the ability to assign a specific ad depending on the audience segment.

Through our website you can submit a contact request through the option “Join” presented in the upper right corner of this website, then our commercial teams will contact you as soon as possible.

It is estimated that, each day, each Portuguese spends about an hour watching recorded television content.

This is an exclusive break before the recordings, meaning that before the customer starts viewing the selected content, he will previously see a single advertisement.