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Playce

a smart way to engage audiences.

Ensure that your spot is shown at an exclusive break, just before your audience’s favourite TV show starts.

+ efficient

Well Segmented advertising, target to the relevant audience and context and therefore more effective while delivering your communication goals.

+ reach

It allows for the first time to reach consumers who watch television through recordings, as they represent the majority of the universe of pay TV users in Portugal.

+ impact

Your advertising spot is shown on a big screen, at an exclusive break, with a single ad that cannot be skipped, even before your audience’s favourite TV show starts.

+ efficient

Well Segmented advertising, pointed to the relevant target and context and therefore more effective delivering your communication goals.

+ reach

It allows for the first time to reach consumers who watch television through recordings, those customers represent the majority of the universe of pay TV users in Portugal.

+ impact

Your advertising spot is shown on a big screen, at an exclusive break, with a single ad that cannot be skipped, even before your audience’s favourite TV show starts.

What it is

achieve your goals with playce.

Explore and combine the available targeting features and have control over Who, Where, How and When you see your advertisement.

Target your campaigns to the right audience. At playce you have groups of consumers split by interests and sociodemographic profiles calculated with deterministic segmentation and clustering algorithms. E.g. Promote a new line of beauty products or a product for families with children, thanks to the different available segments.

Target your campaigns to the right audience. At playce you have groups of consumers split by interests and sociodemographic profiles calculated with deterministic segmentation and clustering algorithms. E.g. Promote a new line of beauty products or a product for families with children, thanks to the different available segments.

Show your campaigns only in the most strategic geographic areas for your business. Multiple types of location are available, and you can choose from a large region of the country to a specific parish. If you want to report the opening of a store in Faro, now you can also do it efficiently on TV.

Show your campaigns only in the most strategic geographic areas for your business. Multiple types of location are available, and you can choose from a large region of the country to a specific parish. If you want to report the opening of a store in Faro, now you can also do it efficiently on TV.

Show your ads always associated with the TV shows that most identify with your brand’s values or that guarantee the right context for the product you advertise. At playce, all programs are grouped into categories (ex: cooking; sports; information) that will allow you to make the most appropriate selection.

Show your ads always associated with the TV shows that most identify with your brand’s values or that guarantee the right context for the product you advertise. At playce, all programs are grouped into categories (ex: cooking; sports; information) that will allow you to make the most appropriate selection.

Playce offers different options to configure the moments to present your campaign, you can select the day periods that are most relevant to your communication objectives.

Playce offers different options to configure the moments to present your campaign, you can select the day periods that are most relevant to your communication objectives.

How it works

pre-roll: a new advertising format.

Playce pre-roll is a video up to 30 seconds, presented before a recording selected by the consumer in the Set-top-box of his pay-tv service. At playce it´s not possible to skip the ads, ensuring that the spots are seen to the end.

Pre-roll

automatic recording

The consumer navigates through the TV guide menu and selects a program available from the last 7 days.

manual recording

The consumer navigates through the personal recordings menu and watch a stored content.

POWERED BY ACCENTURE AND AVAILABLE ON THE FOLLOWING OPERATORS:

Testimonials

What our Clients say

How we support brands to grow and achive goals.


Eduardo Alves da Silva

“We Help Ukraine” Representative
With Playce it was possible to be present on TV in an efficient way to spread this very important message, which was reflected in the number of people who know about the platform and provide support or seek to meet needs
read more

Lara Cunha

Associação Portuguesa Contra a Leucemia
Resta-nos constar que a mensagem da campanha passou e o resultado final foi atingido. Obrigado ao Playce.
read more

Cátia Magalhães

RESPONSIBLE FOR DIGITAL COMMUNICATION, MERCEDES-BENZ
This new communication format corresponds to a new advertising approach, which allows us to reach new, more segmented audiences and, at the same time, differentiate our communication.
read more

Bruno Galante

TOYOTA HEAD OF MARKETING AND ADVERTISING
The playce format surpassed my expectations in particular by two points: first to be natural and unobtrusive to the public, ensuring greater effectiveness of the message, while presenting itself with very interesting segmentation options that revitalize the importance of TV in brand communication plans.
read more

Miguel Nunes de Almeida

Head of Media
The recurring Continente brand awareness leadership comes from trying to always be close to our customer and this product allows us to combine the best of both worlds. The scale of television, with a segmented strategy at the level of local communication.
read more

Carmen Brizida

Client Service Director
Today, changes in consumer behavior are noticeable, in the way they buy goods and services or in the way they consume content. Playce has the merit of being the first format on TV that follows the natural migration of audiences from linear to on demand formats.
read more

Eduardo Alves da Silva

“We Help Ukraine” Representative
With Playce it was possible to be present on TV in an efficient way to spread this very important message, which was reflected in the number of people who know about the platform and provide support or seek to meet needs
read more

Lara Cunha

Associação Portuguesa Contra a Leucemia
Resta-nos constar que a mensagem da campanha passou e o resultado final foi atingido. Obrigado ao Playce.
read more

Cátia Magalhães

RESPONSIBLE FOR DIGITAL COMMUNICATION, MERCEDES-BENZ
This new communication format corresponds to a new advertising approach, which allows us to reach new, more segmented audiences and, at the same time, differentiate our communication.
read more

Bruno Galante

TOYOTA HEAD OF MARKETING AND ADVERTISING
The playce format surpassed my expectations in particular by two points: first to be natural and unobtrusive to the public, ensuring greater effectiveness of the message, while presenting itself with very interesting segmentation options that revitalize the importance of TV in brand communication plans.
read more

Miguel Nunes de Almeida

Head of Media
The recurring Continente brand awareness leadership comes from trying to always be close to our customer and this product allows us to combine the best of both worlds. The scale of television, with a segmented strategy at the level of local communication.
read more

Carmen Brizida

Client Service Director
Today, changes in consumer behavior are noticeable, in the way they buy goods and services or in the way they consume content. Playce has the merit of being the first format on TV that follows the natural migration of audiences from linear to on demand formats.
read more

About

Other Playce´s Clients:

Faqs

frequent questions

Find out more about this new advertising format below:

I'm a TV advertising newbie, how can I join?

Playce has a team that can help to produce your advertising video, also offering tailor-made solutions for smaller budgets.

How many channels are part of Playce?

There are already more than 85 television channels that have joined to this platform, as an example; A Bola TV, AMC, AXN, Biggs, Canal 11, Canal Q, Cartoon Network, Cinemundo, Discovery, Eurosport, Fuel TV, Globo, História, Hollywood, MTV, Nickelodeon, Odisseia, Panda, Porto Canal, Record TV, Sport TV e TVCines.

Currently Playce already has about 20 million recordings per month available for advertising insertion.

What is the coverage of this new advertising platform?

More than 70% of households with pay-TV use recordings, meaning that this new platform covers more than 2.6 million households, approximately 6.4 million individuals.

What are the advantages of this product?

For advertisers and media agencies, this product combines the advantages of large television exposure (big screen and ensuring a content curation) and the advantages of digital media (the ability to address campaigns to targeted audiences.)

For the first time is possible to reach consumers who watch television through recordings guaranteeing a campaign with high impact among the target audience, since the advertising video is shown immediately after the consumer selects the content he wants to watch, in an exclusive interval and with the guarantee that will be seen until the end.

How is this product defined?

Playce is a new TV advertising format that allows you to advertise on television using advanced segmentation variables available in digital formats.

Advertisers will be able to select a set of segmentation variables available in the Playce commercial catalog (type of audience, location, type of content and time) thus allowing, for the first time on television, to target campaigns to their target audience and to the most strategic geographic areas for your business and show your ads associated with the TV shows that most identify with your brand values ​​or only in the most relevant periods of the day for your goals.

The ads will be presented in full screen format, before a recording selected by the consumer starts and will have a maximum duration of 30 seconds, not being possible to the user to skip the advertisements.

I have a local business only relevant for a specific area, does it make sense to join Playce?

At Playce you can select different geographic levels: regions of Portugal, districts, municipalities and even parishes, being the advertiser able to choose which level and which options are best suited to its business. In this way you will be able to make the most efficient use of the investment made.

What are the main segmentation features of playce?

With playce, it is now possible to address specific television audiences:

  • Through different types of available audiences, such as “Sporties” (Households with sport interests) ”.
  • Through the selection of the most strategic geographic areas, being able to choose between regions, districts, municipalities and even parishes.
  • Possibility to associate your ad with the category of TV programs that most closely identifies with your brand (such as “News”).
  • Or even choosing the day part when you want to show your video ad.

Is it possible to define how often a campaign is presented to each user?

Yes, Playce gives the possibility to select the desired viewing frequency per user and the ability to assign a specific ad depending on the audience segment.

How can I run an advertising campaign?

Through our website you can submit a contact request through the option “Join” presented in the upper right corner of this website, then our commercial teams Sapo or NOSPUB will contact you as soon as possible.

How many hours of recordings are consumed in Portugal?

It is estimated that, each day, each Portuguese spends about an hour watching recorded television content.

How many video ads are shown before a recording?

This is an exclusive break before the recordings, meaning that before the customer starts viewing the selected content, he will previously see a single advertisement.

I intend to invest in playce and get more information





    When submitting this request, you will be contacted by a playce manager in order to clarify questions and start preparing your first personalized advertising campaign.

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