{"id":808,"date":"2021-07-06T23:03:20","date_gmt":"2021-07-06T23:03:20","guid":{"rendered":"https:\/\/www.playce.pt\/?page_id=808"},"modified":"2025-12-26T15:57:41","modified_gmt":"2025-12-26T15:57:41","slug":"landing-page","status":"publish","type":"page","link":"https:\/\/www.playce.pt\/en\/","title":{"rendered":"Landing Page"},"content":{"rendered":"

[vc_section el_id=”header”][vc_row][vc_column width=”1\/2″ offset=”vc_hidden-sm vc_hidden-xs” el_class=”b-grey_dark”][\/vc_column][vc_column video_bg=”yes” video_bg_url=”https:\/\/www.youtube.com\/watch?v=ViOWzUz2VZk” video_bg_parallax=”content-moving” offset=”vc_col-lg-6 vc_col-md-6 vc_hidden-sm vc_col-xs-12 vc_hidden-xs” el_class=”header_image”][\/vc_column][\/vc_row][vc_row][vc_column parallax=”content-moving” parallax_image=”626″ offset=”vc_col-lg-6 vc_hidden-lg vc_col-md-6 vc_hidden-md vc_col-xs-12″ el_class=”header_image”][\/vc_column][\/vc_row][vc_row][vc_column el_class=”container_ideavity”][vc_row_inner][vc_column_inner][vc_column_text el_class=”info”]<\/p>\n

The new TV advertising paradigm.<\/span><\/h1>\n

An innovative format that combines for the first time the best qualities of digital targeting with television’s breadth and universality.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_raw_html]JTNDYSUyMGNsYXNzJTNEJTIycm90YXRlX3RleHQlMjIlMjBocmVmJTNEJTIyJTIzcGxheWNlX2ZpcnN0JTIyJTNFJTBBRXhwbG9yZSUyMFBsYXljZSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIybGluZSUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQyUyRmElM0U=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_single_image image=”67″ img_size=”full” el_class=”biglogo”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJwbGF5X3Byb21vJTIyJTIwb25jbGljayUzRCUyMnNob3dWaWRlb1Byb21vJTI4JTI5JTIyJTNFJTBBJTNDaW1nJTIwc3JjJTNEJTIyJTJGd3AtY29udGVudCUyRnRoZW1lcyUyRnBsYXljZSUyRmltYWdlcyUyRnBsYXlfcHJvbW8ucG5nJTIyJTNFJTBBJTNDcCUzRVByb21vY2lvbmFsJTIwdmlkZW8lM0MlMkZwJTNFJTBBJTNDJTJGZGl2JTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_raw_html]JTNDZGl2JTIwaWQlM0QlMjJ2aWRlb19oZWFkZXJfZGV0YWlsX3NoYWRlJTIyJTNFJTNDJTJGZGl2JTNF[\/vc_raw_html][vc_row_inner el_id=”video_header_detail_container”][vc_column_inner el_class=”main”][vc_video link=”https:\/\/vimeo.com\/510366623″ align=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”playce_first” el_class=”b-yellow”][vc_row el_class=”container_ideavity”][vc_column offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″][vc_single_image image=”811″ img_size=”full” alignment=”center” css_animation=”fadeInLeft” el_class=”tv”][\/vc_column][vc_column css_animation=”fadeInRight” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″ el_class=”text_info”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJwbGF5X2xvZ29fdGl0bGUlMjIlM0UlMEElM0NpbWclMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdGhlbWVzJTJGcGxheWNlJTJGaW1hZ2VzJTJGaWNvbnNfYXJyb3dzX2xvZ29fZ3JleS5wbmclMjIlM0UlMEElM0NoNSUyMGNsYXNzJTNEJTIyYy1ncmV5JTIyJTNFUGxheWNlJTNDJTJGaDUlM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][vc_column_text]<\/p>\n

a smart way to engage audiences.<\/h1>\n

Ensure that your ad is shown at an exclusive break, just before your audience\u2019s favourite TV show starts.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”playce_second”][vc_row el_class=”container_ideavity”][vc_column css_animation=”fadeInUp” width=”1\/3″ el_class=”detail” offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”110″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

+ efficient<\/h1>\n

Well-segmented advertising, targeted to the relevant audience and context, and therefore more effective while delivering your communication goals.[\/vc_column_text][\/vc_column][vc_column css_animation=”fadeInUp” width=”1\/3″ el_class=”detail” offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”108″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

+ reach<\/h1>\n

It allows for the first time to reach consumers who watch television through recordings, as they represent the majority of the universe of pay TV users in Portugal.[\/vc_column_text][\/vc_column][vc_column css_animation=”fadeInUp” width=”1\/3″ el_class=”detail” offset=”vc_hidden-sm vc_hidden-xs”][vc_single_image image=”105″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

+ impact<\/h1>\n

Your ad is shown on a big screen, at an exclusive break, with a single spot that cannot be skipped, even before your audience\u2019s favourite TV show starts.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”fadeInLeft” el_class=”container_ideavity detail detail_mobile”][vc_column width=”5\/12″ offset=”vc_col-xs-5″][vc_single_image image=”110″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”7\/12″ offset=”vc_col-xs-7″][vc_column_text]<\/p>\n

+ efficient<\/h1>\n

Well-segmented advertising, pointed to the relevant target and context and therefore more effective delivering your communication goals.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=”fadeInRight” el_class=”container_ideavity detail detail_mobile”][vc_column width=”7\/12″ offset=”vc_col-xs-7″][vc_column_text]<\/p>\n

+ reach<\/h1>\n

It allows for the first time to reach consumers who watch television through recordings, those customers represent the majority of the universe of pay TV users in Portugal.[\/vc_column_text][\/vc_column][vc_column width=”5\/12″ offset=”vc_col-xs-5″][vc_single_image image=”108″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css_animation=”fadeInLeft” el_class=”container_ideavity detail detail_mobile”][vc_column width=”5\/12″ offset=”vc_col-xs-5″][vc_single_image image=”105″ img_size=”full” alignment=”center”][\/vc_column][vc_column width=”7\/12″ offset=”vc_col-xs-7″][vc_column_text]<\/p>\n

+ impact<\/h1>\n

Your ad is shown on a big screen, at an exclusive break, with a single spot that cannot be skipped, even before your audience\u2019s favourite TV show starts.[\/vc_column_text][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”what”][vc_row el_class=”container_ideavity”][vc_column el_class=”text_center”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJwbGF5X2xvZ29fdGl0bGUlMjIlM0UlMEElM0NpbWclMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdGhlbWVzJTJGcGxheWNlJTJGaW1hZ2VzJTJGaWNvbnNfYXJyb3dzX2xvZ29feWVsbG93LnBuZyUyMiUzRSUwQSUzQ2g1JTIwY2xhc3MlM0QlMjJjLXllbGxvdyUyMiUzRVdoYXQlMjBpdCUyMGlzJTNDJTJGaDUlM0UlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][vc_column_text]<\/p>\n

achieve your goals with playce.<\/h1>\n

Explore and combine the available targeting features and have control over Who, Where, How and When you see your advertisement.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_tta_tabs style=”outline” shape=”square” active_section=”1″ css_animation=”fadeInUp” no_fill_content_area=”true” el_class=”container_ideavity”][vc_tta_section title=”who” tab_id=”who”][vc_row_inner][vc_column_inner width=”5\/12″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text]Target your campaigns to the right audience. At playce you have groups of consumers split by interests and sociodemographic profiles calculated with deterministic segmentation and clustering algorithms. E.g. Promote a new line of beauty products or a product for families with children, thanks to the different available segments.[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=”vc_col-lg-7 vc_col-md-12 vc_col-xs-12″][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJzZXRhcyUyMiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIyc2V0YSUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIyc2V0YSUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIyc2V0YSUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIyc2V0YSUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIyc2V0YSUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIyc2V0YSUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQ2RpdiUyMGNsYXNzJTNEJTIyc2V0YSUyMiUzRSUzQyUyRmRpdiUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_single_image image=”526″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg vc_col-xs-12″][vc_column_text]Target your campaigns to the right audience. At playce you have groups of consumers split by interests and sociodemographic profiles calculated with deterministic segmentation and clustering algorithms. E.g. Promote a new line of beauty products or a product for families with children, thanks to the different available segments.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”where” tab_id=”where”][vc_row_inner][vc_column_inner width=”5\/12″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text]Show your campaigns only in the most strategic geographic areas for your business. Multiple types of location are available, and you can choose from a large region of the country to a specific parish. If you want to report the opening of a store in Faro, now you can also do it efficiently on TV.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”silhuetas” offset=”vc_col-lg-7 vc_col-md-12 vc_col-xs-12″][vc_single_image image=”386″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg”][vc_column_text]Show your campaigns only in the most strategic geographic areas for your business. Multiple types of location are available, and you can choose from a large region of the country to a specific parish. If you want to report the opening of a store in Faro, now you can also do it efficiently on TV.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”how” tab_id=”how”][vc_row_inner][vc_column_inner width=”5\/12″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text]Show your ads always associated with the TV shows that most identify with your brand\u2019s values or that guarantee the right context for the product you advertise. At playce, all programs are grouped into categories (ex: cooking; sports; information) that will allow you to make the most appropriate selection.[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=”vc_col-lg-7 vc_col-md-12 vc_col-xs-12″][vc_single_image image=”384″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg”][vc_column_text]Show your ads always associated with the TV shows that most identify with your brand\u2019s values or that guarantee the right context for the product you advertise. At playce, all programs are grouped into categories (ex: cooking; sports; information) that will allow you to make the most appropriate selection.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=”when” tab_id=”when”][vc_row_inner][vc_column_inner width=”5\/12″ offset=”vc_hidden-md vc_hidden-sm vc_hidden-xs”][vc_column_text]Playce offers different options to configure the moments to present your campaign, you can select the day periods that are most relevant to your communication objectives.[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=”vc_col-lg-7 vc_col-md-12 vc_col-xs-12″][vc_single_image image=”388″ img_size=”full” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=”vc_hidden-lg”][vc_column_text]Playce offers different options to configure the moments to present your campaign, you can select the day periods that are most relevant to your communication objectives.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”howItWorks”][vc_row][vc_column][vc_row_inner el_class=”extra_mobile”][vc_column_inner el_class=”container_ideavity b-blue_dark”][vc_single_image image=”134″ img_size=”full” alignment=”center” css_animation=”fadeInUp” el_class=”howItWorks_tv_mobile”][\/vc_column_inner][\/vc_row_inner][vc_row_inner equal_height=”yes” el_class=”container_ideavity b-blue_dark”][vc_column_inner offset=”vc_col-lg-7 vc_col-md-12″][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJwbGF5X2xvZ29fdGl0bGUlMjIlM0UlMEElM0NpbWclMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdGhlbWVzJTJGcGxheWNlJTJGaW1hZ2VzJTJGaWNvbnNfYXJyb3dzX2xvZ29feWVsbG93LnBuZyUyMiUzRSUwQSUzQ2g1JTIwY2xhc3MlM0QlMjJjLXllbGxvdyUyMiUzRUhvdyUyMGl0JTIwd29ya3MlM0MlMkZoNSUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_column_text]<\/p>\n

pre-roll: a new advertising<\/span> format.<\/h1>\n

Playce pre-roll is a video up to 30 seconds, presented before a recording selected by the consumer in the Set-top-box of his pay-tv service. At playce it\u00b4s not possible to skip the ads, ensuring that the spots are seen to the end.[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=”vc_col-lg-5 vc_col-md-12″][vc_single_image image=”134″ img_size=”full” css_animation=”fadeInRightBig” el_class=”howItWorks_tv”][vc_raw_html el_class=”vc_align_left wpb_animate_when_almost_visible wpb_fadeInRightBig fadeInRightBig howItWorks_tv”]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[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”preroll”][vc_row el_class=”container_ideavity”][vc_column el_class=”text_center”][vc_column_text]<\/p>\n

Pre-roll<\/h3>\n

[\/vc_column_text][vc_row_inner el_class=”info”][vc_column_inner el_class=”text_center” width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”243″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

automatic recording<\/h1>\n

The consumer navigates through<\/span><\/span>\u00a0<\/span><\/span>the TV guide menu and selects a program available from the last 7 days.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=”text_center” width=”1\/2″ offset=”vc_col-xs-6″][vc_single_image image=”241″ img_size=”full” alignment=”center”][vc_column_text]<\/p>\n

manual recording<\/h1>\n

The consumer navigates through the personal recordings menu and watch a stored content.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=”container_ideavity” el_id=”oper”][vc_column el_class=”text_center b-grey_medium”][vc_column_text]<\/p>\n

POWERED BY ACCENTURE AND AVAILABLE ON THE FOLLOWING OPERATORS:<\/h1>\n

[\/vc_column_text][vc_row_inner el_class=”container_ideavity”][vc_column_inner el_class=”text_center” width=”1\/3″ offset=”vc_col-xs-4″][vc_single_image image=”909″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-4″][vc_single_image image=”907″ img_size=”full” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-xs-4″][vc_single_image image=”913″ img_size=”medium” alignment=”center”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”testimonials”][vc_row el_class=”container_ideavity text_center”][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJwbGF5X2xvZ29fdGl0bGUlMjIlM0UlMEElM0NpbWclMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdGhlbWVzJTJGcGxheWNlJTJGaW1hZ2VzJTJGaWNvbnNfYXJyb3dzX2xvZ29feWVsbG93LnBuZyUyMiUzRSUwQSUzQ2g1JTIwY2xhc3MlM0QlMjJjLXllbGxvdyUyMiUzRVRlc3RpbW9uaWFscyUzQyUyRmg1JTNFJTBBJTNDJTJGZGl2JTNF[\/vc_raw_html][vc_column_text]<\/p>\n

What our Clients say<\/h1>\n

How we support brands to grow and achive goals.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column el_class=”b-yellow_gray50_outer”][vc_row_inner el_class=”container_ideavity”][vc_column_inner el_class=”b-yellow_gray50″][vc_raw_html el_class=”b-yellow”]JTVCdGVzdGVtdW5ob3MlNUQ=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”clients”][vc_row el_class=”container_ideavity text_center”][vc_column][vc_column_text]<\/p>\n

Other Playce\u00b4s Clients:<\/h1>\n

[\/vc_column_text][vc_raw_html]JTVCY2xpZW50ZXMlNUQ=[\/vc_raw_html][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”faqs”][vc_row el_class=”container_ideavity”][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJwbGF5X2xvZ29fdGl0bGUlMjIlM0UlMEElM0NpbWclMjBzcmMlM0QlMjIlMkZ3cC1jb250ZW50JTJGdGhlbWVzJTJGcGxheWNlJTJGaW1hZ2VzJTJGaWNvbnNfYXJyb3dzX2xvZ29feWVsbG93LnBuZyUyMiUzRSUwQSUzQ2g1JTIwY2xhc3MlM0QlMjJjLXllbGxvdyUyMiUzRUZhcXMlM0MlMkZoNSUzRSUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_column_text]<\/p>\n

frequent questions<\/span><\/h1>\n

Find out more about this new advertising format below:[\/vc_column_text][vc_row_inner][vc_column_inner][vc_toggle title=”I’m a TV advertising newbie, how can I join?”]Playce has a team that can help to produce your advertising video, also offering tailor-made solutions for smaller budgets.[\/vc_toggle][vc_toggle title=”How many channels are part of Playce?” css=””]There are already more than 130 television channels that have joined to this platform, as an example; A Bola TV, AMC, AXN, Biggs, BTV, Canal 11, Canal Q, Cartoon Network, Cinemundo, CMTV, Discovery, Dizi, Eurosport, Fuel TV, Globo, Hist\u00f3ria, Hollywood, MTV, Nickelodeon, Odisseia, Panda, Porto Canal, Record TV, RTP, SIC, Sporting TV, Sport TV, TVCines and TVI.<\/p>\n

Currently Playce already has about 60 million recordings per month available for advertising insertion.[\/vc_toggle][vc_toggle title=”What is the coverage of this new advertising platform?” css=””]More than 70% of households with pay-TV use recordings, meaning that this new platform covers more than 3.4 million households, approximately 8.5 million individuals.[\/vc_toggle][vc_toggle title=”What are the advantages of this product?”]For advertisers and media agencies, this product combines the advantages of large television exposure (big screen and ensuring a content curation) and the advantages of digital media (the ability to address campaigns to targeted audiences.)<\/p>\n

For the first time\u00a0<\/span><\/span>is possible<\/span><\/span>\u00a0to reach consumers who watch television through recordings\u00a0<\/span><\/span>guaranteeing<\/span><\/span>\u00a0a\u00a0<\/span><\/span>campaign with\u00a0<\/span><\/span>high impact among the\u00a0<\/span><\/span>target audience, since the advertising video is shown immediately after the consumer selects the\u00a0<\/span><\/span>content he wants to watch, in an exclusive interval and with the guarantee that will be seen until the end.<\/span><\/span>[\/vc_toggle][vc_toggle title=”How is this product defined?”]Playce is a new TV advertising format that allows you to advertise on television using advanced segmentation variables available in digital formats.<\/p>\n

Advertisers will be able to select a set of segmentation variables available in the Playce commercial catalog (type of audience, location, type of content and time) thus allowing, for the first time on television, to target campaigns to their target audience and to the most strategic geographic areas for your business and show your ads associated with the TV shows that most identify with your brand values \u200b\u200bor only in the most relevant periods of the day for your goals.<\/p>\n

The ads will be presented in full screen format, before a recording selected by the consumer\u00a0<\/span><\/span>starts<\/span><\/span>\u00a0and will\u00a0<\/span><\/span>have a maximum duration of 30 seconds, not\u00a0<\/span><\/span>being<\/span><\/span>\u00a0possible\u00a0<\/span><\/span>to the user to skip the advertisements.<\/span><\/span>[\/vc_toggle][vc_toggle title=”I have a local business only relevant for a specific area, does it make sense to join Playce?”]At\u00a0<\/span><\/span>Playce<\/span><\/span>\u00a0you can select different geographic levels: regions of Portugal,\u00a0<\/span><\/span>districts, municipalities and even parishes, being\u00a0<\/span><\/span>the advertiser able to choose\u00a0<\/span><\/span>which level and which options are best suited to\u00a0<\/span><\/span>its<\/span><\/span>\u00a0business. In this way you\u00a0<\/span><\/span>will be able to make the most efficient use of the investment made.<\/span><\/span>[\/vc_toggle][vc_toggle title=”What are the main segmentation features of playce?”]With playce, it is now possible to address specific television audiences:<\/p>\n